It’s a Pant Revolution
Shopping for pants can be a bit daunting — OK, a lot daunting. With inconsistent sizes, unflattering fits, and frustrating fabrics that leave seam imprints on your skin, it’s no wonder sweatpants and pajama-style dressing has become a trend. Pants are supposed to be comfortable and flattering, so why do I find myself shuddering at the thought of trying on a few pairs for the upcoming season? Well, because a lot of the time pants are uncomfortable and detrimental to the beauty of our legs. For example, you will never see me in a pair of flared denim without heels because my legs more closely resemble that of the Michelin Man than they do the set I was born with. In short, they look stumpy and bulbous and last time I checked I had a 36″ inseam. But just as I was ready to throw in the towel and give elastic waistbands a more prominent role in my daily attire, LOFT announced the launch of their “Love Your Pants” campaign.
The brand teamed up with research company, Fortini-Campbell, to discover and understand exactly how women feel about pants, and as it turns out, most women find shopping for pants more unbearable than shopping for a bikini. That means that most women would rather be almost naked than have to play Goldilocks, sliding their thighs in and out of multiple pairs of trousers to find style that fits juuuust right.
Hearing the roar of over 10,000 women from coast-to-coast, LOFT reinvented their pants this season, applying all the things women wished their pants would do to their legs into the new collection. They removed excess fabric in the thighs for a slimmer look, lengthened the leg by lowering the knee break to make our stems appear longer, widened the waistband for a flatter, smoother stomach, and lifted and angled the rear to get rid of any sagginess. The result? A pair of pants that I’ve come to live in, be it at a casual brunch, late night dinner and drinks, or lounging on my couch watching Breaking Bad. They’re just that comfortable, stylish, and versatile.
Here I’ve paired LOFT’s Marisa pant with the aforementioned casual brunch look followed by a late night dinner and drinks look to prove that they work with flats, heels, a worn in tee, and/or or a sheer tank top. I would have included the look of me in the Marisa on my couch, but I think I’ll let your imagination run with that one.
Feasting with Friends Look: Vince shirt | LOFT pants | Office brogues | Mulberry bag | vintage hat and sunglasses