Andreas Melbostad, designer of Phi, said that he tried to create a contrasted look of hard vs. soft. With tough leather juxtaposed against soft sheer fabric, the models had an rough and edgy look that was softened with their natural beachy hair and bits of flowing, delicate fabric. Details were key in Melbostad’s designs, as he had pants that laced up on the side, or were covered in sharp cut-outs. A muted palette of blacks, whites and tans were helpful in emphasizing the soft vs. hard theme he was going for. Anything brighter would have been distracting to the detailing and fabric choices. I can imagine seeing some of these looks on Mary-Kate Olsen and Erin Wasson.

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