I’ve only recently discovered the brand MSGM, but let me tell you, I’ve fallen fast. Bright prints mixed with flattering silhouettes? Sign me up! As someone who happens to thoroughly enjoy the color yellow from fluorescent gatorade to egg yolk, it’s no wonder MSGM caught my eye – their current collection is full of neon yellow!

The brand is Italian and designed by Massimo Giorgetti, and though still relatively new, it’s already garnered the attention of fashion’s most elitist crowd – aka the brigade of street style snapped editors. And though I’m by no means elitist, it’s caused me drool this morning’s cup of coffee on my keyboard which, to me, is sufficient proof of a promising label. So before you continue browsing these photos, might I suggest a napkin or a bib of sorts?

{ Some of my current favorite pieces available at Asos and Luisaviaroma }

// 2nd and 4th photo via